129771798775718560_53Culture media landscape continues to force an excellent industrial policy support policy-intensive introduction of the "Twelve-Five" plan made clear since the culture of industrial development as a pillar industry, the State has introduced a series of initiatives to promote the development of culture industry: 2011 press and publication administration issued the news publishing industry "Twelve-Five" of planning; early 2012Introduced the national "Twelve-Five" cultural system reform and development plan in the period February, the Ministry of culture published the "Twelve-Five" cultural industry plan of doubling in the period. Current national expansion of special funds for the development of cultural industries and cultural industries investment fund, CDB 200 billion financing to support cultural industries, cultural industry investment fund total more than 133$ 0, "Twelve-Five" during China's cultural industries value added annual growth is expected to exceed 20%.
����In addition, the cultural industry Revitalization Act "Twelve-Five" during the introduction track to regulating the order of culture industry development, promoting radio, film and television, animation, new media, press release, culture, performing arts, and more focused on rapid development of cultural industries. Culture industry is becoming a national economyPillar industries, keep 20% growth over the past five years. Current cultural industries have become the objects of the capital, the road to sought after 2011 China cultural industry investment total of 3.978 billion yuan, accounting for 61% of the total size of the past 6 years, in addition, has also become a cultural industry investment in listed companies of the new force. Current cultural consumption demand in China is far from to be disposed, And equal productivity than our cultural consumption expenditures per capita are relatively low. Film and television industry the opportunity chain benefit allocation of Chinese film industry dominated by theater box office, issuers and the high concentration of cinemas, film industry and promote related sector is intensifying law legislation. 2011 national film box office reached $ 13.115 billion, 2010 increase, total domestic film box office year box office of $ 53.61%.
����Represented by advertising in the film industry emerging models of growth, will contribute more as an important complement to enterprise performance. In the television industry, isolation and relax policy to boost domestic production and broadcasting making rapid development of institutions. TV station at all levels for TVPlay the biggest buyers, occupies a total of 90% around, along with the advantages of TV broadcasting platform to further focus, TV, increased competition and the competition for quality drama
tera gold, TV series copyright prices will continue to rise in the future. Television is an important way of TV advertising, burden on domestic television in the TV series procurement in the field was not high, such as Hunan TV budget 2011 purchase plays only advertising collectionIn 10%, there are still huge procurement into the space. New media hot spots in order to bloom 2011 number exceeded 500 million Internet users in China, Internet applications, significant changes in the habits, includes new instant messaging, micro-blogging, emerging Internet applications such as rapid spread of steady development of e-commerce applications. As the Department of State and a focus on network copyright protectionPromulgation of the relevant policy measures for protection of legitimate, Internet advertising revenue will continue to maintain its high growth, more than newspaper advertising revenues, gradually close to the television advertising market. "Triple" chain across the broadcasting, telecommunications, the Internet, "triple play" of development, creating Internet TV, IPTV, Internet TV, digital TV
tera gold, mobile TV and other new TV, Which both provide great opportunities for the development of radio and TV cable network, also brings challenges, merger and reorganization of industry concern hot spots. Integrated digital publishing and digital good publishing industry is emerging of the publishing industry with a combination of high-tech publishing business, its main characteristics for digital content production, management procedures, digital, product form digitalAnd distribution network. China's press and publication industry 2011 total over $ 1.5 trillion, built various types of national industrial base 27 per cent currently. Press the "Twelve-Five" plan specifically that gross output value of digital publishing and strive to meet the press and publications industry output value of 25%, formed around 20 digital publishing enterprises
tera power leveling, by 2020, the traditionalPublishing complete digital transition, its operations share in the total share of digital products and services occupy a distinct advantage.
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